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https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/03766d5c-5959-438d-b4d6-f1573c9d920c/Frame+1+%286%29.png https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/03766d5c-5959-438d-b4d6-f1573c9d920c/Frame+1+%286%29.png https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/03766d5c-5959-438d-b4d6-f1573c9d920c/Frame+1+%286%29.png https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/03766d5c-5959-438d-b4d6-f1573c9d920c/Frame+1+%286%29.png https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/03766d5c-5959-438d-b4d6-f1573c9d920c/Frame+1+%286%29.png https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/82cc6fd0-31ce-462c-b75c-a337ea0eef32/RA+list.png https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1edbe0c9-4730-483c-b775-355539cb83da/Prerequisites+drawer+1st+iteration.png https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/58dd164c-4e96-4451-8786-cd3845e8fdad/Prerequisites+drawer+final.png https://www.juliettemartin.me/walmart-conversion-drivers daily 0.75 2025-12-20 https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598900137444-Z6PDIS3WO40H7ZL1SWER/Fashion_PDP_Larger-Image_1024+Copy+7placement1.png Walmart Conversion Drivers PROS: High on the screen and right below the product title (more likely to be seen). CONS: Pushes down important information (product # and ratings), no logical connection to its surroundings. https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598909097281-6ENLJF9JFZJYOPSX5KS3/Fashion_PDP_Larger-Image_1024+Copy+72-1.png Walmart Conversion Drivers PROS: Fits in stylistically, not too busy. The placement already draws enough attention. CONS: Doesn't stand out as much as other options. https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598900962582-5L0RN46XCHC6CQWCVU5O/Fashion_PDP_Larger-Image_1024+Copy+7placemet2.png Walmart Conversion Drivers PROS: High on the screen (more likely to be seen), right above ratings (also builds trust). CONS: Visually looks out of place, pushes down important information (ratings). https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598909124352-8MVCOW8OX0EMJ32BBK4E/Fashion_PDP_Larger-Image_1024+Copy+72-2.png Walmart Conversion Drivers PROS: The red draws a lot of attention. CONS: Red might convey the wrong message (too urgent, almost yelling at the customer), and we want to avoid adding too much color to the Product Description Page. https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598900997021-9LA8IJJ8ROGZJWJT43ED/Fashion_PDP_Larger-Image_1024+Copy+7placement3.png Walmart Conversion Drivers PROS: High on the screen (more likely to be seen), right below ratings (also builds trust). https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598909148070-7BPMD078XZNFKJHBOF7M/Fashion_PDP_Larger-Image_1024+Copy+72-3.png Walmart Conversion Drivers PROS: The pink draws a lot of attention. CONS: Pink is used for specific purposes in Walmart's design, and we want to avoid adding too much color to the Product Description Page. https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598901016720-J9QLGD3GECAYOPQQ9T9V/Fashion_PDP_Larger-Image_1024+Copy+7placement4.png Walmart Conversion Drivers PROS: Lives in the same place as the "Only # left" message, high on the screen (more likely to be seen). CONS: No logical connection to its surroundings. https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598909172030-V0DV9SU2ZSC9MWLAEGMS/Fashion_PDP_Larger-Image_1024+Copy+72-4.png Walmart Conversion Drivers PROS: The icon helps to draw attention. CONS: The thunderbolt is not entirely relevant to the message, and it would take more time to create and build a new icon that is more relevant. https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598986275892-N14QLE64VUD244BSISRK/Fashion_PDP_Larger-Image_1024+Copy+7placement5.png Walmart Conversion Drivers PROS: Right above "Add to cart" button (may help increase Add to carts). CONS: Lower on the screen than the other options, this is very valuable real estate on the page. https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598909199353-O3AT9GNFSUARS4N8QKH5/Fashion_PDP_Larger-Image_1024+Copy+72-5.png Walmart Conversion Drivers PROS: The icon helps to draw attention. CONS: This icon is already used to represent recent searches, so it could be confusing for the customer, and it would take more time to create and build a new icon that is more relevant. https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598986293869-GIQW8N9AD8V649XXBJQT/Fashion_PDP_Larger-Image_1024+Copy+7placement6.png Walmart Conversion Drivers PROS: Right below ATC button (may help increase ATCs). CONS: Lower on the screen than other options, This is very valuable real estate, may conflict with other ongoing projects. https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598985455513-TWNHY3UZ54TQ7310IJ6Q/Fashion_PDP_Larger-Image_1024+Copy+72-6.png Walmart Conversion Drivers PROS: The colored background draws attention and is already part of the design library. CONS: We want to avoid adding too much color to the Product Description Page. https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598561635934-P5WBPTXC70R2OGAHR1GS/Group+2pdp+mock.png Walmart Conversion Drivers https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/03766d5c-5959-438d-b4d6-f1573c9d920c/Frame+1+%286%29.png https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/03766d5c-5959-438d-b4d6-f1573c9d920c/Frame+1+%286%29.png https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/03766d5c-5959-438d-b4d6-f1573c9d920c/Frame+1+%286%29.png https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/03766d5c-5959-438d-b4d6-f1573c9d920c/Frame+1+%286%29.png https://images.squarespace-cdn.com/content/v1/5f2e62366baab25e6224189c/1598337605772-A50Q8O46781VJKWF3BCL/PDP_Layout_Base_2020_mWeb+Copy+26fianl+mweb+cd.png Walmart Conversion Drivers 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